Case Studies
Development of In-House Marketplace for Medical Devices

Background
A healthcare organization was relying on a third-party vendor to create and manage a marketplace for showcasing medical devices, as well as for registering or unregistering devices. This marketplace served as a platform for patients who had medical devices to register their devices. The registration enabled healthcare professionals to remotely monitor the devices and track the patient’s health status. However, the solution provided by the third-party vendor proved to be costly, lacked flexibility, and didn’t meet the organization’s evolving requirements. Additionally, the organization was undergoing a significant infrastructure shift from AWS to Azure. Given the growing needs, high operational costs, and the migration to a more scalable cloud platform, the decision was made to develop an in-house marketplace to replace the third-party solution and leverage Azure for the hosting environment.
Challenges Faced
- High Costs: The third-party solution involved significant licensing and service fees that were unsustainable in the long run.
- Limited Customization: The existing platform lacked the flexibility required to integrate with the organization’s systems or scale as the business grew.
- Cloud Migration: Moving from AWS to Azure posed technical challenges, requiring seamless integration with the new cloud infrastructure while maintaining system reliability and security.
- Lack of Transparency on Third-Party Logic: We had no insights into the 3rd Party’s system’s underlying logic; however, the in-house team successfully developed a similar logic from scratch, ensuring the new platform met all requirements and operated as intended.
Solution
The healthcare organization decided to develop its marketplace in-house, hosted on Azure. The solution had to address the following key areas:
- Device Registration: A user-friendly interface for patients to register their medical devices, enabling healthcare professionals to remotely monitor and track the device’s performance and the patient’s health.
- Device Showcase: A section for device manufacturers to list their devices, including detailed descriptions, technical specifications, certifications, and images.
- Un-registration Process: A streamlined process for patients to unregister their devices when they are no longer in use, ensuring that only active devices are being monitored.
- Integration: Seamless integration with the organization’s remote monitoring system, allows healthcare professionals to track real-time data from registered devices.
- Security and Compliance: The platform would comply with medical device regulations, ensuring the security and privacy of sensitive data.
- Cloud Transition: The solution was developed to take full advantage of Azure’s cloud services, including enhanced scalability, security, and cost management features.
- Cost-Effectiveness: By building the platform internally and hosting it on Azure, the organization could significantly reduce ongoing operational costs and have greater control over platform updates.
Implementation
- Platform Design: The in-house team designed an intuitive, web-based interface where patients could easily register their devices by providing key device information such as model, serial number, and usage details.
- Database and Monitoring System: A secure database was set up on Azure to store patient and device data, while the monitoring system integrated with healthcare providers to allow them to track the devices and monitor patient health remotely.
- Registration and Un-registration: The platform was designed to allow patients to register new devices and unregister old ones. The registration data also triggered remote monitoring alerts and health status updates.
- Compliance and Certification: The system automatically checked for regulatory compliance and device certifications, notifying patients or healthcare providers of upcoming renewals or device recalls.
- Customization and Scalability: Hosted on Azure, the platform was designed to be easily customizable, allowing the healthcare organization to add new features or integrate with additional healthcare technologies as needed.
- Security and Privacy: Azure’s cloud services provided enhanced encryption, authentication, and access control, ensuring that sensitive medical data was protected and compliant with relevant healthcare regulations (e.g., HIPAA, GDPR).
- Cloud Integration: Leveraging Azure’s powerful tools like Azure Active Directory, Azure Monitor, and Azure Security Center helped optimize system performance and security.
- Training and Support: Comprehensive training resources were provided for both patients and healthcare professionals, alongside dedicated customer support to assist with any issues.
Outcome
- Cost Savings: By replacing the third-party vendor solution, the organization saved significantly on licensing and service fees while having greater control over the system. Azure also helped reduce infrastructure costs due to its flexible pricing model.
- Improved Control and Flexibility: The in-house platform allowed the organization to adjust the system according to evolving business needs and seamlessly integrate with other Azure services, making it easier to scale and innovate.
- Greater Data Security: The custom-built solution met the necessary privacy and security standards, ensuring patient data was protected and only accessible to authorized healthcare providers, leveraging Azure’s advanced security features.
Conclusion
The transition from a third-party marketplace to an in-house developed solution hosted on Azure allowed the healthcare organization to lower costs and improve data security. The new platform enabled patients to register their medical devices, empowering healthcare providers to offer better, more personalized care through real-time monitoring. Additionally, by leveraging the scalability, security, and cost-efficiency of Azure, the organization was able to future-proof its marketplace and build a more flexible, adaptable solution. This in-house marketplace proved to be a scalable, flexible, and cost-effective solution, increasing the organization’s ability to innovate and better serve its patient population.
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